We don't want to be melodramatic, but it's a fact, the virtual is increasingly taking over from the Human. And, as the natives of the 80s would tell us, we must learn to live with our times. And, also, be well accompanied to brave this world in which NFTs, bitcoins and other digital oddities have conquered our daily lives.
And this is especially a reality in the professional world. To succeed, you have to use and abuse all the strategies at our disposal. Among them, the QR code.
Born over 20 years ago but popularized in France since the Covid crisis, the QR code (or Quick Response code), is omnipresent in our lives. We encounter it on every street corner, in bars, on posters, in transport...
What interests us here is how it has invited itself into our professional life, and particularly on our business cards.
An advertising tool par excellence, the business card is to professionals what cheese is to fondue: indispensable.
And business cards equipped with QR codes are revolutionizing the way we exchange and establish our professional connections.
So, in what ways can these small two-dimensional squares truly improve our professional life? What are the advantages of integrating a QR code into your business card? How to create and optimize your QR code?
Why customize your business card with a QR code
A business card is good, but a business card with QR code is better. The QR code indeed allows you to provide much more information than a classic business card. Because yes, the major asset of the QR code is this: the freedom to share what you want, without limits, or almost.
An immediate connection
By opting for a QR code that contains your contact information, you allow your interlocutor to save your details (phone, email address) directly in their phone's directory. This avoids manual entry and potential errors. Or pretending they lost your number.
Your work at the click of a button
With the business card, you can link your QR code to your profile on professional networks, to your portfolio, or even to your online CV. Nothing like it to present your work and attract customers.
It is also possible to create a landing page that allows your prospects to access several links at the same time: a single QR code then refers to several contents, which the user can visit at will!
To create your landing page, you can for example use Linktree.
Simplified meetings
For the busiest, you can also integrate a link to your online appointment scheduling calendar: the interested person can directly block time with you. A good point if you want to quickly get down to business!
Your impact in real time
When, at a networking evening, or at a trade show, you distribute your business card left and right, it's difficult to know who was interested in your profile, closely or distantly. With the QR code, it's possible to integrate an option to track the number of scans, among other analytics. Ideal to know if you're making an impact!
Customization, your advertising asset
By customizing your business card with QR code, you show your interlocutor your difference. So far, nothing very different from a standard business card, you might say.
Well, yes. If 10 years ago, changing the font of our card from Arial to Comic Sans MS represented the height of cool for us, times have changed. Today, you have the possibility to customize your QR code, by integrating your logo, an image, or even by modifying its color, its shape...
How to create your business card with QR code?
First, go to Ohmycode, a free and customizable QR code generator:
- Select the type of QR code you want to create: vCard link (link containing your contact information), URL, etc...
- Fill out the form
- Transform your QR code with the generator: shape, logo, color, everything is possible! For the less inspired, there is also a template gallery.
- Download your new QR code, and add it to the business card of your choice.
And finally, share the fruit of your hard work for all to see!
In summary, personalized QR codes on your business cards are a bit like the cherry on the cake, the star on the tree, the pompom on the Garonne: they allow you to reach the top of the basket, and especially to stand out!
So, if you too want to shine in society, generate your pretty QR code ;).
