Your QR codes are no longer stuck being square. Circle, heart, promo badge or speech bubble: a new "Code shape" group just landed in the customization panel, and the matrix underneath stays a standard QR, so it still scans. The shape survives in PNG, SVG and EPS, and the scannability meter still tells you when you have pushed your luck.
A QR code for your products, GS1 standard
By the end of 2027, retail checkouts will need to read QR codes "powered by GS1". You can now build yours from your GTIN, with batch, serial number and expiry date if you need them. It is a dynamic QR: change the destination without reprinting a single box.

